Writing your own content can come with plenty of advantages but does have a few disadvantages to consider as well.
If you can write your own content then you have full control over the quality, keyword placement, relevancy, uniqueness and most importantly it’s 100% Free.
Having full control is going to be the best method as quality, relevance and uniqueness is very important, especially in the eyes of Google.
The biggest issue’s with writing your own content is time, research and the ability to write well.
If these things pose a huge problem for you then you can always look to outsourcing.
If you are able to work around these issue’s and get on with writing as much content yourself as possible then it’s what I suggest.
Writing your own content will always produce you better results unless you totally suck at writing all together.
Outsourcing Your Content
This is where Outsourcing your content can come in handy.
Depending on your budget you can order multiple articles to be written for you while you get on with more pressing issues or jobs you hate a little less.
When outsourcing you will find that you often get what you pay for.
That’s not to say you can’t get some great content written for a very cheap price and when starting out this maybe exactly what you have to do.
At the high end of prices and for a huge array in different experience levels and prices you can try the following services.
Elance – Elance is simply a marketplace that you can list a job to do or get done. You simply post you job or article requirements and then you will get plenty of proposals. You select one that suits your budget and seems to understand the job at hand.
It’s a safe environment as well because you load your funds into a safe account so you don’t release them until the job is delivered and you are happy.
Odesk( Upwork)– Odesk is almost identical to Elance and has recently changed there name through integration to UpWork. You simply post a job and then accept the best offer for the job. Remember it can take a few tries to get a good writer you can stick to.
Try to find someone who is not a jack of all trades. You need someone that has specific knowledge about your particular niche.
Get A CopyWriter – Once again this is similar to the above two but is more specific to only offering content and article creation. They are specialist’s and will cost you a little more but the quality is far batter.
Freelancer – This is just like Elance and Odesk and is definitely worth a look as well. There are plenty of great writers among other people with plenty of useful skills.
There are so many that it may take me for ever to list them all and this is not about who to hire but more or less whether you should outsource or not.
To make it easier if you are in search for even more places to hire writer you can see a full list at Curata.com.
If finances are an issue you can always try somewhere like Hire Writers.
I use them a lot and find that they have some real good writers hidden away in there and the prices are very very cheap.
One trick that I have found to work really well is you find a place like Hirewriters that you have a choice to select the level of writer experience. This ranges from Beginner right through to higher paid advanced writers.
The beginners cost next to nothing as they need to build up there reputation and get more articles done that are approved with great reviews.
They cant do this unless there work is very good.
The more experienced guys will cost a lot more but the quality can really suck on occasions because they are delivering too many jobs and too quickly. This happens because they have a good rating and they still promise 24 – 48 for completion.
Even though they are getting so many more jobs due to there increase in writer ship rankings you will find that the quality drops.
So the trick is to stick with the beginners and see if you can find a good one to use on a permanent basis. With these guys they will be delivering great content to try and impress you and get your future work.
Also when you write notes to the writer with a rundown on what you need you may want to try and use a similar template to the one below. I find that I always get a good result and hungry writers ready to impress with some awesome and original content. Check out one of my templates below:
Notes I send to Article Writer
I need a 100% unique article which I also check using copyscape as this is very important for uniqueness and the use of ai spin writers or similar will be rejected.
The article needs to be on the general topic of “Put your Keyword or title with keyword in it” with the emphasis on brief description on what you want the article to focus on.
The product I’m promoting and reviewing is called “let them know if it a product review if not leave this section out” so the term the Give them a Keyword and “Give them another LSI Keyword” would be good in the content ONLY once each.
The Main Keyword for this article is a phrase – “Give them your main keyword one more time”
The article title could be “Give suggestion for article title make sure it includes your main keyword”. I will be needing 1 -2 every week on different subjects so if this works out I will use the person that does this article successfully every time.
The article length would need to be a minimum of “Put the top end of the word count you are paying for” words and hopefully over if possible.
You can use this template yourself, all you really need to do is change a few of the details, title, keyword and basic description. That’s all really and this also should work like a charm for you too.
Important Steps When Assessing Your Outsourced Content
Now one important and essential step when reviewing your writers completed work is to run it through copyscape.
I always run the article through copysape to be sure that it’s 100% unique. You want to see a “no results found” answer after you do a search. See image below for an example:
Next, if it’s unique you will need to make some minor changes to the article and make sure its readable. There are software’s out there you can use to check the articles readability and grammar but I personally find that reading through it yourself is the best way.
So read it, add to it, take away from it, the main thing is to make sure it as good as it can be without requiring you to completely re write the entire article.
After you get a few of your article back and run this process you will narrow down the writers that get it right for you.
You also want to make sure your main keyword has not been over used, also check it’s in the title and URL of your article. It’s also a good idea to include your keyword or a LSI keyword as a subheading using a H2 or H3 tag.
See below for a recent article I added to a site of mine, notice the URL, Title, Main Keyword bold, Subheading as well:
Once you have finished all of this are are still going to need to add in a few images to bring your article to life. Maybe even a Youtube video as well.
The images should be given a file name that is the same as your main keyword as this will help with your SEO, the alt text for the image should be the same, either a LSI keyword or your main keyword.
I find if you place an image around every 400 words then it seems to work well for both your readers and the search engines. Make sure that each of the images you select are closely related to the post or topic you are discussing.
Okay, so as you can see if you want to Outsource and are strapped for funds then you are still going to need to do a fair bit of work. But at least you want have to write the actual articles and yes you still get plenty more done.
If you spend a fair bit more you will reduce your work load in editing and corrections but there still is some work needed on your behalf.
If you happen to be a good writer or willing to learn and work on your writing then I suggest you create your own content as it’s free and will always be 100% unique and very relevant.
What Content I Personally Write And What I Get Outsourced
When it comes to my own sites I have a few various needs for my content therefore some I do myself and some I outsource.
My personal blog – this one “markwightley.com” is all done by myself with the intention of have guest posts by industry experts on various related topics.
My Authority Niche websites I do a 50/50 rule which means I pass of the less important post and pages to be outsourced and I do the larger money posts and pages. The basic information and fill content that target longer tailed keywords are all outsourced and then I adjust, edit and improve on each of them.
My smaller multiple Google Cash Explosion sites are also done on a 50/50 rule these days. I used to write all the content for these sites as they only needed 4 – 5 post and 2 – 3 pages but these days with all of Google updates they require more like 7 – 8 posts and 5 – 6 pages plus.
I personally write the most important main post and money post. I also do the about me page of course and the rest is outsourced for quite cheap. I then edit it, make changes and check uniqueness for these articles. I jazz them up and that’s it they are done and good to publish.
Now I don’t won’t to add all the content to these sites at once so I add them gradually which also reduces the work load and seems to spread it out.
So I personally seem to write most of my own content more so than I do outsource. As things expand in my business I’m finding it more and more difficult and time consuming keeping up with all this writing.
I assume very shortly I will be selecting my best writers to pick it up a notch and get more of my article outsourced but I can’t see me ever outsourcing those really important pages like my money pages.
My suggestion is that you try both methods and also try a number of different writers. Then I try to spread the article around a little in social places like Facebook and Twitter from there you can see what article people seem to share and like. You will soon see a trend in which articles and titles get more traction.
This will also give you a good gauge when ordering more article and is great for future subjects to cover.
Now it’s your turn to give me a little feedback on whether you outsource your content or are completely against it.